Goal 4: Well-being Strategic Plan

Increase awareness and understanding of campus well-being resources, programs, and services and their potential benefits and contributions to creating a community of well-being that will thrive and flourish.

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  • 4.1 Well-being Communication Plan*

    Develop a robust communication plan to better package and promote our commitment to well-being. What makes this a logical and practical decision to include in the strategic plan is the University of Richmond already offers many excellent well-being resources and programs that provide education, outreach, intervention, and treatment. We just need to do a better job of packing and promoting all the good things we are doing for the wellbeing of our campus community. This puts us in an opportune position to create and implement a momentous plan that will make a significant impact with minimal effort and investment. This is a unique opportunity for us to do something we do well, and do it better. Done properly, this has the potential to be transformational and bring us national visibly as leaders in creating a well-being community.

    In Progress – Have had initial meeting with Communications to discuss ideas for an improved communication plan including creating branding, logo, and website. Logos have been created for each of the Well-being Unit departments and a Well-being Unit website has been created but not widely promoted at this time https://www.richmond.edu/well-being/index.html

  • 4.2 Participate in National Wellness Initiatives

    There are numerous outstanding national health and wellness programs and initiatives that we can participate that can provide guidance and a framework to creating a community of well-being. Some examples include:

    The Partnership for a Healthier America Healthier Campus Initiative - College is a time of profound change for many students–a time when new habits often are formed. By creating healthier food and physical activity environments today, campuses and universities can encourage healthier habits that will carry over into tomorrow. With that in mind, colleges and universities across the nation are teaming up with PHA to make their campuses healthier. Each college or university partner has committed to meet 23 guidelines—developed by PHA in collaboration with some of the nation’s leading nutrition, physical activity and campus wellness experts—around nutrition, physical activity, and programming on campus.

    Progress – Assistant Director Fitness and Wellness has been working Dining Services and Office of Sustainability and representatives from the Partnership for a Healthier America Healthier Campus Initiative to identify and determine 23 guidelines. Plans to formally launch and announce participation in program fall of 2018.

    Healthy Campus 2020 - Provides a framework for improving the overall health status on campuses nationwide. Strategies suggested in Healthy Campus 2020 extend beyond traditional interventions of education, diagnosis, treatment, and health care at clinical levels. Through the collaborative efforts of health, academic, student affairs, and administrative colleagues, institutions of higher education can foster healthy environments and behaviors.

    Progress - Assistant Director Recreation and Wellness and Manager of Health Education and Wellness to establish UR targets by May 2017 for Healthy Campus 2020 objectives based on current data for students and employees.

    Exercise Is Medicine - An initiative focused on encouraging primary care physicians and other health care providers to include physical activity when designing treatment plans for patients. EIM is committed to the belief that physical activity is integral in the prevention and treatment of diseases and should be regularly assessed and “treated” as part of all medical care. Physical inactivity is a fast-growing public health problem and contributes to a variety of chronic diseases and health complications, including obesity, heart disease, diabetes, hypertension, cancer, depression and anxiety, arthritis, and osteoporosis.

    Progress – The University of Richmond is now officially registered in the EIM on Campus program. We are in the process of reviewing resources to assist with implementing EIM on our campus including use of the EIM on Campus logo to use for promotional purposes and working with Communication to include this in our larger communications efforts.

  • 4.3 Seek State, Regional, and National Recognition

    As part of communication plan seek state, regional, and national recognition for health and well-being efforts and accomplishments.

    Ongoing – Some awards and accomplishments worth mentioning:

    NASPA Region III Baccus Conference – University of Richmond was selected to host the NASPA Region III Baccus Conference. Conference successfully hosted Spring 2017 by the SHC Wellness Bandits on the University of Richmond campus with more than 120 participants registered.

    Active Minds Healthy Campus Award – The University of Richmond was one of only five finalist for the Active Minds Healthy Campus Award. Healthy Campus Award is presented by Active Minds to honor and celebrate schools taking a campus-wide, public health approach to promoting mental health alongside physical health.

    EVERFI Prevention Excellence Award – University of Richmond distinguished itself across the three domains being evaluated for this award: institutionalization, critical processes, and programming. This is a significant achievement, one that fewer than 10% of schools and colleges completing the ADI have attained. In recognition of this achievement, University of Richmond has been named the 2018 EVERFI Prevention Excellence Award winner.

    NIRSA/NASPA Well-being Summit – In October 2017, University of Richmond Associate VP for Health and Well-being was invited to participate and contribute his health and well-being knowledge and experiences at this Summit. This first time summit invited and brought together 18 thought leaders from NIRSA, NASPA, and ACHA. At the Summit these colleagues specialized in developing visionary ideas, sharing knowledge, and discussing integrated strategies and resources related to health and well-being.

  • 4.4 Enhanced Peer Education and Advocate Support*

    Students are recognizing the need to be involved in this well-being movement and as a result we are seeing an increasing number of student wellness peer educator and advocate groups. The student health and wellness initiative will provide additional administrative guidance and financial support to existing and emerging student well-being support groups.

    In Progress – Planning to meet with all existing well-being peer education/advocate group leaders and advisors to encourage them to be more collaborative and unified in their efforts and ask how we can provide them greater financial and administrative support – and if there is any interest in a living learning community. Plan to provide one time funding to pilot some programs and ideas to support these groups.

  • 4.5 CAPS MAP Program

    Offer a Managing Anxiety Program (MAP) for students experiencing excessive worry, feeling stressed or overwhelmed, have intensive physical symptoms, or in search of effective ways to cope with anxiety and stress.

    Progress – Fall 2017 CAPS offered four 50 minutes sessions on various days and times.

  • 4.6 Technology Patient Portals and Mobile Apps*

    Recommend investing in wellness portals and mobile apps. We recently invested in an electronic medical record system that provides us the ability to provide a portal and phone app that students can request an appointment, receive laboratory results, and obtain health information and education related to test results, medications and diagnoses. Some options under consideration include:





    ✓ http://ebmforstress.com/

    Progress - We are considering investing in a variety of apps and working with IS team to determine feasibility of using these products.

  • 4.7 After Hours Mental Health Telephone Services

    After a comprehensive review of current and best practices of after- hours medical, mental and behavioral health, and sexual misconduct and support phone services, we will be proceeding with plans to offer mental health after- hour call service. In progress with plans to implement in Fall 2017, by expanding Fonemed, the provider currently utilized by Student Health for medical after-hours care.

    Progress – Fonemed has been formally launched. This pilot program will provide an affordable option to track and monitor the utilization and effectiveness of an after-hours mental health service. After a year, we will evaluate the utilization and effectiveness of Fonemed and weigh the pros and cons of switching to ProtoCall, a competitor used by many college counseling centers.

  • 4.8 Mandatory Health Insurance

    Study the feasibility that all students be required to have health insurance coverage and must verify their coverage at the beginning of each academic year.

    Progress – AVP Health and Well-being and Director SHC have been participating in a group studying the feasibility of requiring a hard waiver, mandatory health insurance. A final decision is expected to be made early in the spring 2019 semester.

  • 4.9 SHC Billing Insurance* (New 2018)

    Assuming the University will require mandatory health insurance, study the feasibility of billing insurance for some SHC and Caps services. This may include outsourcing the billing services. There is a cost involved that may be covered if our medical cost are lower than insurance reimbursements, this may also be an opportunity to generate revenue to expand and improve care.

  • 4.10 Grant Funding

    There is an opportunity to have many initiatives funded through numerous health and wellness grant programs.

    In Progress – Several grants have been submitted by various departments in Health and Well-being Unity and successfully approved including:

    ABC Alcohol Education and Prevention Grant for $8,000. This is the fourth year ABC is offering grant funding to support the development of alcohol education and prevention programs across the commonwealth. Last year twelve Virginia community organizations and universities received grants to fund marketing and media campaigns, overtime law enforcement patrols, mentoring programs and other collaborative projects to help prevent alcohol misuse in their communities.